Behind every great business is a great assistant

Family Business, Family Values

Formed in 2015 and incorporated in 2019, we’re a family-run, multi-award-winning team of dedicated Virtual Assistants.

Our Story

When Jonathan started his first business, he was doing everything himself. He was working 90+ hours a week, wearing far too many hats and had very little time left for anything else.

Being a self-funded startup, he didn’t want to commit to hiring a full time employed assistant, but he understood that in order to grow his business, he couldn’t do it alone. He also realised that there were things that were beyond his own areas of expertise that required the experience of others.

Not only was he doing everything himself, he also experienced first-hand the struggle of trying to build a business as a dyslexic.

When Bethan came on board she picked up everything Jonathan couldn’t do. Although his partner rather than his assistant, Jonathan experienced first-hand the value of having an extra pair of hands to manage the things he didn’t have the time and skills for.

After trying to juggle work with a growing family, the couple identified a need for work that is fulfilling and rewarding, yet flexible enough to create a better work-life balance.

Jonathan had initially formed the business in 2015 offering design and marketing services as well as support with tech tasks. Bethan joined the business in late 2015, bringing her administrative, PA and property experience.

Realising that all these things (and more) could be done virtually, they combined their experience and rebranded to The Virtual Assistant Company to provide fundamental help for businesses and busy entrepreneurs, whilst offering a flexible and rewarding way of working.

What makes us different

We understand what it takes to run and grow a business, and we are as invested in our client’s businesses as we are our own. Getting things just right for your business is crucial. We understand that, without you, we wouldn’t be doing what we do, so we seek client relationships that mutually benefit both you and us.

We’re in business because we believe in doing the right thing, at the right price, with the right attitude. Our directors enjoy a hands-on approach with the team and our clients, which helps to deliver a high-quality and personable service. In addition, we are competitively priced, enabling businesses to enjoy the benefits of outsourcing at affordable rates.

We know there are a lot of companies doing what we do.
We all share the same what and how, but what makes us different is our why and our who.

Multi-Award-Winning

She has a big heart and she really cares, you can tell she always has her clients happiness in mind. I couldn't recommend Bethan enough!

Our Mission

To empower businesses with the support they need to grow, thrive and succeed.

Why we think virtual working
is a better way of working

Outsourcing offers a flexible working approach for both you and your assistant. For you, the business owner, working with a Virtual Assistant gives you the necessary experience and reliability you need without the commitment and costs of hiring an in-house employee.

For the assistant, home working offers flexibility, a better work-life balance, and removes time and money spent on commuting (not to mention the reduced carbon emissions).

Better performance

With an extra pair of hands and another set of skills and experience, your business can perform better.

Happy working

Home working offers flexibility and a better work-life balance for your assistant. Happy working, happy client.

Rewarding work

The role of a Virtual Assistant is an incredibly rewarding one. We love what we do, and it shows in our work.

No commuting

No commuting means reduced carbon emissions and a lower carbon footprint. There is also no daily commute!

flexible hours

Virtual working offers a flexible way of working for both you and your assistant. The flexibility goes both ways.

affordable support

You can have us on hand as and when you need us. Some weeks you might need more support, others less.

Our promises to you

Our values, our ethos, our promises to you.

Our Core Values

Happy Work,
Happy Life

We know that people do their best work when they feel valued, respected, and in control of their time. By championing remote work and work-life balance, we create an environment where Virtual Assistants thrive — and clients benefit from happier, more motivated support.

Flexibility
Creates Freedom

We believe that flexibility creates freedom. Virtual working allows both clients and VAs to create work patterns that support their lives — not the other way around. This approach encourages balance, reduces burnout, and helps everyone do their best work, when it works best for them.

Empowerment through Opportunity

We exist to support and empower VAs to build sustainable, thriving businesses. Through mentorship, training, and flexible work, we offer more than tasks — we offer growth and purpose.

Connection
and Collaboration

We believe in the power of connection. Collaboration is at the heart of everything we do — it’s what allows us to match the right VAs with the right clients, build meaningful working relationships, and foster long-term success for everyone involved.

Excellence through Professionalism

We are raising the standard in an industry that often lacks structure. By leading with integrity, clarity, and professionalism, we create a better experience for our clients and a more fulfilling career path for our VAs.

Better for Business

When business owners outsource to a VA, they’re not just getting support — they’re gaining a professional partner. With the right match, businesses get to perform better, grow faster, and reclaim their time, all while only paying for what they need.