When Instagram first launched Instagram Reels in 2020, they were up to 15 seconds in length and only rolled out to select accounts. Fast forward to the autumn of 2020 and they were not only available to everyone (YAY!), but also up to 30 seconds in length.

So, why an article about this now when IG Reels are already so popular and well-known? Well, we are still seeing content creatives advising that Instagram Reels are 15 seconds in length. Instagram announced the update on 23rd September 2020, letting app users know that they will soon be able to record videos up to 30 seconds in length. In addition to this, those who are relatively new to the world of Instagram marketing might not know about this awesome feature! Instagram has graced us with double that time, so let’s make the most of it!

Other new features that were added in September included the ability to set the timer for 10 seconds, and the option to trim and delete any clip.

It’s no secret that Instagram have been pushing IG Reels, and as the algorithm favours content which utilises the feature that Instagram are pushing, this is great opportunity to make the most of the 30 second Reels available to help improve your reach and visibility on socials.

If you’re totally new to IG Reels, why not take a look at this article where we explain the key benefits and break down the differences between Instagram Reels and IGTV.